This toy store is based on the international TV series “Vipo – the Adventures of a Flying Dog”.
On this project, we tried to illustrate a scene from the animated series, Vipo the Dog, and allow children to experience the world of Vipo, get closer, touch the characters, watch the show and play “Vipo” computer games. When you enter the store, it seems as though you have been thrown into one of the episodes, and the children are the stars of the show.
A unique element is the interactive station that is accessible to children and adults, there, episodes of the series are shown, and kids can play Vipo’s computer games in order to better acquaint themselves with the characters.
The store has an array of presentation spaces that create special areas and places of interest.
Although the space of the store is not large, every part of it was utilized in an optimal way in order to create a rich and fascinating experience for the child.
The design process included in-depth research into the children’s brand and its target consumer, which was a very interesting process. The finishings and details in the store are of the highest quality.