Design a 120 square meter exhibition booth for Sindy ltd, a large shoe company in China, at the GDS shows. The location of the booth was quite strategic. The planning required the booth to face away from the competitor booth adjacent to it. This target was successfully achieved by using a very high power wall that created a feeling of strength and confidence that there is nothing behind it.
The design of the booth was feminine, delicate and neutral. Using a light silver color in order not to overwhelm the many bright colors of the exhibited shoes.
The booth was a huge success at the show, and was one of the most popular, crowded booths there.